Robert Lauke

"A corporation that makes nothing but ISK is a poor corporation."

"The highest use of capital is not to make more ISK, but to have ISK do more for the betterment of the corp."

"There is one rule for the industrialist and that is: Make the goods at the lowest cost possible, paying the highest wages possible, gaining the highest profit possible."

"The corporation to be feared is one that never bothers about other corps at all but goes on making his own corporation better all the time."

"Jita is never saturated with good products to sell, but it is very quickly saturated with bad ones."

"The first lesson of EVE is scarcity: There is never enough of anything for corporations to not need more."

"The most basic question is not which ship, fitting or career is the best - but which player shall decide which is the best."

"The worst income is zero."

"EVE is not a place, a thing, or a collective entity. EVE is a process, actuated by the interplay of the actions of the various players cooperating through- or taking advantage of- the division of labor."

"The only way that has ever been discovered to have a lot of people cooperate together voluntarily is through similar goals."

"The most effective way to increase corp growth is to make sure that everybody is involved in the accumulation of income by producing goods and services that other corps want. Pirates are just harvesters to that extent."

"The most important single central fact about trading is that no exchange takes place unless both parties benefit."

"When everybody owns a station, nobody owns it, and nobody has a direct interest in maintaining fuel or defending its existence."

"Nobody spends somebody else's ISK as carefully as he spends his own. Nobody uses somebody else's materials as carefully as he uses his own. So if you want efficiency and effectiveness in your corp, if you want skillsets to be properly utilized, you have to do it through the means of personal growth."